Visit Oman’s team kicked off World Travel Market (WTM) London’s participation with a high-impact roundtable in collaboration with The Global Travel and Tourism Resilience Council. The session brought together global leaders in travel tech and distribution to reimagine how destinations connect with travelers.
Featuring expert insights from Amadeus, Sojern, Vox Group, Chain4Travel, Hopper, Wheresight, Trip.com Group, TTC, Agoda, and UnderTheDoormat Group, the discussion explored cutting-edge strategies including AI-powered discovery platforms, lifestyle super-apps, content-commerce hybrids, loyalty ecosystems, and micro-community networks.
This opening day dialogue set the tone for innovation and collaboration, highlighting how Visit Oman is ready to diversify its reach and build meaningful partnerships across emerging digital channels.