Berlin, Germany, 4 March, 2025: The National Travel Operator – Visit Oman and Trip.com Group, a leading global travel service provider announced a strategic partnership at ITB Berlin. This collaboration marks a significant milestone in Visit Oman’s efforts to enhance the digital distribution of local tourism offerings and expand its reach across China and the wider Asia-Pacific (APAC) region.
The partnership will see the launch of a selection of Omani travel offerings from local tourism providers and SMEs on Trip.com Group’s global platform, showcasing unique and diverse experiences to registered users. A joint global digital marketing campaign will follow, leveraging Trip.com Group’s extensive network and expertise to promote Oman as a premier travel destination.
"This partnership with Trip.com Group is a crucial step in our strategy to enhance Oman’s visibility in the digital travel landscape, particularly across the Chinese and APAC markets, which represent a significant portion of global outbound travel," said Shabib Al Maamari, Managing Director of Visit Oman. "With millions of travelers from these regions actively seeking new and exciting destinations, integrating Oman’s unique experiences into Trip.com Group’s platform and utilizing their advanced marketing capabilities allows us to tap into this immense potential. We are committed to empowering local tourism providers and SMEs by giving them access to extensive global reach, enabling them to benefit directly from increased visibility."
Amanda Wang, Vice President of Trip.com Group, stated: "China's outbound travel market continues to demonstrate robust vitality, with growing demand among travelers for in-depth experiences and personalized journeys. Oman's desert canyons, azure coastlines, millennium-old castles, and the warm hospitality perfectly align with this trend. Through Trip.com Group's global platform resources, we will create an immersive content ecosystem and leverage AI-driven algorithms for precise audience targeting. We are confident that this land holds the power to deliver travel memories that exceed Chinese tourists' expectations."
Leveraging Trip.com Group's technology, Oman's curated travel experiences will be seamlessly integrated into their global booking platform, supporting 24 languages and 35 currencies, and amplified through a co-branded digital marketing campaign with targeted advertising and audience insights, further enhanced by AI-driven personalization to effectively reach luxury, adventure, business, and digital nomad travelers.
This collaboration will enable Visit Oman to directly access Trip.com Group’s huge customer base, enhancing Oman’s visibility in key markets, and positioning it as a top destination for global travelers. The partnership underscores both organizations’ commitment to tech-driven tourism, utilizing AI-driven personalization, and offer seamless booking to enhance the user experience.